Appliance Repair Emporium Website Redesign by SiteWired Web Solutions
Project Overview
Appliance Repair Emporium is a trusted appliance repair company serving Aurora, CO, and the surrounding areas. Specializing in repairing refrigerators, ovens, washers, dryers, and more, their commitment to fast, reliable service has earned them a loyal customer base. However, their previous website didn’t reflect their professionalism or make it easy for customers to schedule service. To modernize their online presence and drive more service calls, Appliance Repair Emporium partnered with SiteWired Web Solutions for a full website redesign.
Challenges
Before the redesign, Appliance Repair Emporium faced several major issues:
- Outdated Website Appearance: The previous website lacked modern design elements and looked outdated compared to competitors.
- Poor Mobile Functionality: The non-responsive layout frustrated mobile users, who represent a large portion of their customer base.
- Weak SEO Performance: Without strong local SEO, the website wasn’t ranking well for critical search terms like “appliance repair Aurora” or “washer and dryer repair near me.”
- Complicated User Experience: Customers had difficulty finding the services they needed or requesting repair appointments, leading to missed business opportunities.
- Limited Lead Generation: The absence of clear calls-to-action and intuitive contact forms reduced the number of service inquiries and bookings.
Project Goals
Together, SiteWired Web Solutions and Appliance Repair Emporium established several key objectives:
- Build a clean, professional website that reflects their expertise and makes a strong first impression.
- Create a fully responsive site optimized for smartphones, tablets, and desktops.
- Strengthen local SEO strategies to capture more organic traffic from appliance repair searches in the Aurora area.
- Streamline the user experience to encourage more service inquiries and phone calls.
Solutions Implemented
SiteWired Web Solutions approached the project with a strategic and customized plan:
Modern, Service-Focused Design
A fresh design was developed to communicate trust, professionalism, and urgency immediately. Clear messaging emphasized Appliance Repair Emporium’s fast turnaround times and wide range of services.
Mobile-Responsive Development
A fully responsive site was built to ensure a seamless experience for users across all devices, crucial for capturing mobile users who need quick appliance repair solutions.
Local SEO Optimization
Thorough keyword research and on-page SEO enhancements were implemented to help Appliance Repair Emporium rank higher for targeted service searches in Aurora and nearby cities.
Simplified Service Navigation
Service pages were reorganized into clear categories (e.g., Refrigerator Repair, Washer & Dryer Repair, Oven Repair), making it easy for customers to find exactly what they need and request service quickly.
Strong Conversion Focus
Clear calls-to-action, click-to-call buttons, and easy-to-complete service request forms were placed throughout the site to guide users toward booking repairs.
Results Achieved
The redesigned website delivered excellent, measurable outcomes for Appliance Repair Emporium:
- Organic Traffic Increase: Within five months, organic traffic rose by 67%, driven by improved SEO and local visibility.
- Higher Mobile Engagement: Bounce rates on mobile devices dropped by 40%, and mobile session duration increased, showing improved user satisfaction.
- More Service Inquiries: Online service requests and phone calls increased by more than 55%, generating a consistent pipeline of repair jobs.
- Stronger Competitive Edge: The modern, user-friendly website positioned Appliance Repair Emporium ahead of competitors in the local Aurora appliance repair market.
Client Feedback
“SiteWired Web Solutions gave us exactly what we needed — a website that’s not only professional and polished but also drives real business. Since launching the new site, our service requests have jumped significantly. We’re so glad we made this investment!”
— Management, Appliance Repair Emporium
Conclusion
By combining strategic design, mobile-first development, and local SEO best practices, SiteWired Web Solutions helped Appliance Repair Emporium turn its website into a true business generator. Today, the site is a vital tool for attracting new customers, booking more repairs, and growing their presence throughout Aurora and surrounding communities.